I’m going to start this review describing an exemplary unboxing experience, which speaks to Audio-Technica’s all-encompassing attention to detail. All three models of the company’s R-Series open-back headphones are packaged in precisely-assembled cardboard boxes. The ATH-R30x and ATH-R50x models unveil themselves when you slide open a catch-tab, unfold the top, and remove the paper cushioning material. The bottom then hinges open, which allows you to easily lift out the cardboard cradle, slide out the bundled cables, and remove the headphones. Everything is recyclable cardboard or paper, even the twist-ties, except for a couple very small pieces of tape that you lift off and discard. Even the hang-tab for retail display is a folded cardboard insert that can be flattened for maximum efficiency when stacking and shipping many boxes together. The ATH-R70xa model unboxes in a slightly more luxurious manner, with sliding sections of tucked-under cardboard reminding me of origami.
Official site: audio-technica.com